Wednesday, March 31, 2010

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extra film to growth
online photo service extra film continues to invest in product assortment

The photo company in Switzerland extra film draws positive conclusion: According to the Annual Report 2009 lists the digital photo providers a satisfactory increase in sales.
The intended target was exceeded by 28 percent. A 10 percent increase in sales in 2009, the online photo service recorded in the digital domain. The highest turnover brought here a photo printing and photo books. With photo printing service Photo books, greeting cards, calendars and photo gifts convinced the photo lab customers and is focusing on quality, product variety and customer service.
ExtraFilm Switzerland is a subsidiary of the international Spector Photo Group. The Spector Photo Group is a leading European providers of photographs and multimedia. Divided areas of work of the group in Retail Group and Imaging Group. Extra film is part of the Imaging Group, which has settled on the market for digital photo printing with delivery. Direct action is the online delivery companies in 13 countries. The Spector Photo Group has registered progress in its annual report for fiscal year 2009 sales of 243 million €. The entire Imaging Group has achieved a turnover of 74.8 million euros and thus a growth of 2.2 percent. The digital products make in sales from 83 percent. The growth of digital photography could compensate for the decline in analogue photography. The market, which moves the Imaging Group, is the transformation of the analog to digital photography influenced. This will provide many challenges and opportunities. New digital products such as gifts and canvas learned with your own photos of 2009 by 150 percent soaring sales. The number of sales of photo books and photo calendars rose by 34 percent.
ExtraFilm Switzerland in 2009 sold 25 percent more photo albums than in 2008. In addition, sales increase of photo greeting cards by 86%. The photo lab was developed in Switzerland, 12.3 million prints, which were 20 percent similar photos.
extra film has in the past year, new market conditions, caused by the change to digital photography, continue to be adapted successfully. Through investments in staff, equipment, software and Internet expands the company's range of photo services and new products.
For 2010, the online photo service growth in digital photo development.


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